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Wednesday, July 31, 2013
Thursday, June 6, 2013
Viral Tactics To Drive Traffic to Your Website
There are many viral tactics that can be used to drive traffic to your website. Don’t underestimate the power of a number of small streams. Many mistakenly think that the only good traffic stream is a large stream, whereas a number of small streams can also create a significant river of traffic.
Remember, people aren’t stupid. They know if you are just running a cheap advertising gimic or actually providing something of value. Advertising ploys don’t go viral. So be honest with your potential viewers.
Ways to offer value include:
* Offer something useful
* Offer something new
* Offer something educational
* Offer something entertaining
* Offer something controversial
There are plenty of other ways. These are just some of the most commonly used methods. Just remember – high quality.
For some making it viral happens only once. Still others enjoy repeated viral success. For still others they enjoy viral success but not ‘over the top’ success. While viral traffic generation is an important way to generate traffic to your website, it certainly should not be the only method that you use. True success incorporates a number of different traffic techniques.
Be creative and try different traffic techniques to see which work best for your website. What works for one site may not be what works best for another site. The only thing limiting you is your imagination.
How to Go Viral
1. Offer quality
2. Give something of value away
3. Create a great video clip
4. Create a brandable e-book
5. Blog for Traffic
6. Use Social Bookmark sites
7. Use an RSS Feed
8. Be a content provider
9. Run a contest
10. Brand products
11. Build a community
12. Start an affiliate program
13. Write a press release
The key to generating high traffic volumes is to get your website name and address noticed as much as you can, by as many people as you can, in as many places as you can. Some methods will work better for you than others, so make sure that you experiment and use analytics to see what’s working best and what traffic techniques you should drop.
Getting the traffic to the site is very important. However, once they are there it is very important that you are clear about what it is you want them to do. You need to offer a strong close for the traffic that makes it to your site.
Combine a number of different traffic techniques in addition to your viral tactics.
Rahul Patgaonkar
www.vedpublishing.com
Remember, people aren’t stupid. They know if you are just running a cheap advertising gimic or actually providing something of value. Advertising ploys don’t go viral. So be honest with your potential viewers.
Ways to offer value include:
* Offer something useful
* Offer something new
* Offer something educational
* Offer something entertaining
* Offer something controversial
There are plenty of other ways. These are just some of the most commonly used methods. Just remember – high quality.
For some making it viral happens only once. Still others enjoy repeated viral success. For still others they enjoy viral success but not ‘over the top’ success. While viral traffic generation is an important way to generate traffic to your website, it certainly should not be the only method that you use. True success incorporates a number of different traffic techniques.
Be creative and try different traffic techniques to see which work best for your website. What works for one site may not be what works best for another site. The only thing limiting you is your imagination.
How to Go Viral
1. Offer quality
2. Give something of value away
3. Create a great video clip
4. Create a brandable e-book
5. Blog for Traffic
6. Use Social Bookmark sites
7. Use an RSS Feed
8. Be a content provider
9. Run a contest
10. Brand products
11. Build a community
12. Start an affiliate program
13. Write a press release
The key to generating high traffic volumes is to get your website name and address noticed as much as you can, by as many people as you can, in as many places as you can. Some methods will work better for you than others, so make sure that you experiment and use analytics to see what’s working best and what traffic techniques you should drop.
Getting the traffic to the site is very important. However, once they are there it is very important that you are clear about what it is you want them to do. You need to offer a strong close for the traffic that makes it to your site.
Combine a number of different traffic techniques in addition to your viral tactics.
Rahul Patgaonkar
www.vedpublishing.com
What Good Traffic Techniques Will do For Your Website
Traffic – it’s really what makes or breaks a website or blog. If you have good targeted traffic to your website or blog, you’re on the road to success. If you have no traffic or very little traffic, then regardless of how great your products/services, you cannot do well online.
Think of your website like it’s a brick and mortar store. If you build your store in a busy mall or in a strip mall, you have traffic. That traffic comes into your store and you have the opportunity to sell them. However, if you decide to build your store on the outskirts of town just off a highway suddenly you no longer have access to traffic and you are much more likely to fail.
The same applies to your website. You need to make sure it places well in the search engines and that you create a flow of traffic to your website. You also want that traffic to be targeted so that when they arrive you have the opportunity to sell them something.
You do this by using every opportunity to create a link to your website and drive traffic there. You might start by creating a link exchange with a few relevant sites that are in your industry. That way there visitors might see your link and click on it bringing their traffic over to your site.
Backlinks are really good as well. These are one way links into your website, and Google along with other search engines see these as more important than two-way links. There are many ways that you can create a backlink or one way link back to your site.
Take advantage of the many article banks out there. When you create your article make sure it’s of value to the reader. At the bottom you’ll have your bio, which will have a link back to your website.
Social media is another extremely powerful tool. You can create your business page on Facebook and start to engage people in conversation, create offers, share information, and more. Not only do you have Facebook, there are other sites like Twitter, Pinterest, YouTube, LinkedIn, etc. Take advantage of any of the relevant social media sites. They are a great way to engage a large number of people and then have them come to your website.
Bringing targeted traffic to your site is key to closing the deal and selling them something. If you sell B widgets and your visitors are looking for D widgets, you’ll not sell them. So make sure that when you are promoting your site you are doing your part to ensure the traffic you generate is targeted. Once they arrive on your site the rest is up to you closing a sale.
Think of your website like it’s a brick and mortar store. If you build your store in a busy mall or in a strip mall, you have traffic. That traffic comes into your store and you have the opportunity to sell them. However, if you decide to build your store on the outskirts of town just off a highway suddenly you no longer have access to traffic and you are much more likely to fail.
The same applies to your website. You need to make sure it places well in the search engines and that you create a flow of traffic to your website. You also want that traffic to be targeted so that when they arrive you have the opportunity to sell them something.
You do this by using every opportunity to create a link to your website and drive traffic there. You might start by creating a link exchange with a few relevant sites that are in your industry. That way there visitors might see your link and click on it bringing their traffic over to your site.
Backlinks are really good as well. These are one way links into your website, and Google along with other search engines see these as more important than two-way links. There are many ways that you can create a backlink or one way link back to your site.
Take advantage of the many article banks out there. When you create your article make sure it’s of value to the reader. At the bottom you’ll have your bio, which will have a link back to your website.
Social media is another extremely powerful tool. You can create your business page on Facebook and start to engage people in conversation, create offers, share information, and more. Not only do you have Facebook, there are other sites like Twitter, Pinterest, YouTube, LinkedIn, etc. Take advantage of any of the relevant social media sites. They are a great way to engage a large number of people and then have them come to your website.
Bringing targeted traffic to your site is key to closing the deal and selling them something. If you sell B widgets and your visitors are looking for D widgets, you’ll not sell them. So make sure that when you are promoting your site you are doing your part to ensure the traffic you generate is targeted. Once they arrive on your site the rest is up to you closing a sale.
Monday, December 17, 2012
An Introduction to Keyword Research.
If you’re reading this article, then you probably already know you want to set up your own online business. But it can be difficult (and a little overwhelming) to know where to start. In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory.
The fact that there is so much advice out there (some of which is sometimes contradictory) shouldn’t be surprising. Keyword research is as much an art as it is a science, and the Internet search engines that use keywords have very complicated (and proprietary) processes for determining which web pages show up in search results, and in which orders.
Although some of the inner workings of search engines are not made public (which leads to a number of different “experts” claiming that they have discovered the secrets), it’s generally accepted that one of the immutable truths for search engine success is the importance of keyword research. And despite the cacophony of viewpoints, keyword research, and the entire keyword optimization process, is a skill (or ability, depending on how you look at it) that anyone can learn.
Key Components of Keyword Research
Keyword research is ultimately designed to help you find highly targeted traffic, position yourself well in search engine results, and find a niche market that you can build your business around. Key components of keyword research include understanding:
* The definition of keywords and keyword phrases in the context of Internet search engines
* How Internet search engines use keyword phrases to provide the search results to their users
* The concept of “targeted visitors”, and how this is an essential part of your keyword research process
* Finding a niche market to focus your keyword research efforts
* The concept of competition for search engine traffic
* The various tools that you can use to perform quick, accurate, and generally free research
* Promoting your business and website by using the basic keyword concepts
Keyword research means your prospects will be able to find you when they’re searching for your valuable information. The search engines will position you in the top pages of their results. Your competition will be sidestepped, and eventually shoved aside, and you’ll be able to build a profitable business from the get go instead of struggling, throwing the metaphorical spaghetti at the wall to see what sticks, and losing money along the way.
Keyword research, when conducted with a specific strategy, can lead you to a online business that sells. It doesn’t matter what your business model is, what you’re marketing or who your audience is, you and your business will profit when you integrate keyword research into your business building strategy from day one.
Monday, October 29, 2012
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